Peter D. Cook is the driving force behind Seniors in Need™ and is dedicated to raising awareness about the plight of impoverished seniors in Canada.
He recently appeared before a Committee of The Senate of Canada to comment on seniors’ issues and has received significant media attention for his efforts to assist seniors living in poverty.
Once called an "accidental philanthropist" by Canadian journalist and CTV National news anchor, Lisa LaFlamme, Peter is motivated by his hands-on work in the community and considers Seniors In Need™ as a way for him to give back.
It was through his work at Seniors For Seniors™ that Peter regularly met seniors living well below the poverty line. He recognized the need for additional assistance for impoverished seniors and quickly focused his entrepreneurial spirit on creating a registry to connect seniors with donors wanting to help.
Peter D. Cook graduated from the University of Manitoba in 1962 with a BSc. and qualified as a Chartered Accountant with KPMG in 1966. Following executive positions with Air Canada and Massey Ferguson, Peter established several enterprises culminating with the launch of Seniors for Seniors™ in 1985. Seniors For Seniors™ is now a multi-million dollar homecare organization devoted to employing younger seniors (50 years of age plus) to assist older seniors.
Peter has taught entrepreneurship at McGill University, University of Toronto, Community Colleges and written a best seller on the topic. He has made many print, radio and TV media appearances across the country and regularly speaks on a variety of business topics.